Tourlane – Travel Differently

Freelance Work 2019
Client Tourlane

Tourlane has been around for a few years, but brand awareness at the end of 2019 was still not satisfactory. That is why the company launched an Out of Home Campaign in January 2020.

Together with my text partner Johanna Rüdinger, we developed an entire campaign right from the start. Together we came up with a concept for Tourlane, which should set it apart from all other travel providers and increase the brand awareness. 

I created the look and design of the campaign and brought it together with motion artists and into various formats.

The campaign plays with the clichés of winter in Germany - but manages to create positive connections with terms like „cold“, „wet“ or „dark“ and creates a clever twist.